7 Killer Blogspot SEO Tips

As you may have noticed this blog mostly focuses on Blogger.com and SEO for beginners nowadays. This is because I personally know there are many  guys asking me for SEO Tips and Blogger blogs setting. I have been asked questions on Mobile Phone, Email, Comments and on Facebook that how to do the correct SEO setting for a Blogger Blog. So today, I made a quick video tutorial on this topic. I already have published the complete Blogger SEO Pack 2012 in Urdu on this blog. You should also check out my previous lessons about Blogger's SEO. But for now lets start what to do when we start a new blog with blogger.com? Read top 7 tips and implement them ASAP. 

1. Optimize Post Titles 

This is very simple logic and by default Blog's title appears first in search results and then post title appears. so this makes confusion for the searcher. Because what he/she is searching for is not showing exactly. So, to avoid this and to promote post title first do follow below steps:

1. Login to Blogger >> Template >> HTML >> Proceed
2. Search this code: <title><data:blog.pageTitle/></title> (Tip: Use CTRL+F)
3. Replace the above code with below codes

<b:if cond='data:blog.pageType == &quot;index&quot;'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>

2. Change Headings

Headings are the most precious HTML tags which are used to determine the value of a text in a paragraph. So in SEO terms we use H1 for blog's post title. But the problem is with blogger; blogger adds H3 to post title in default templates. So we must at least promote the headings for post titles from H3 to H2. To do this task follow given tips below:

Go to Blog Template and then HTML >> Proceed. 

Search for H3 and from the CSS to HTML change all 8 or 9 H3 tags to H2. That's all and save template. 

3. Optimize Blog Lables

Oh, this is already discussed on this blog but. once again I would tell you about Blogger labels links. The Lable links are the tags which used in Blogger. For a better user navigation we use these tags in Blogger. They most often create problems for search engines crawlers. So we need to change them to their respective HTML attributes. Here is how?

Go to Blog Template > HTML >> Proceed

Search for This piece of Code: 

<a expr:href='data:label.url'

Replace it with this:

<a expr:href='data:label.url' rel='tag'  

Save Template and that's all for Labels.

Note: If rel='tag' is already exists then don't change anything, leave it as it is.

4. Optimize Comments

Comments are good for every blog and website. But if they are irrelevant then they destroy the search ranking. So you must keep comments' external links as nofollow or external nofollow. To do this do this:

Go to Blog's Template >> HTML >> Proceed

Search for this piece of Code

expr:href='data:post.createLinkUrl'

Replace above  with this one below

 rel='external nofollow'  expr:href='data:post.createLinkUrl'

Save Template and that's all about comments.

5. To Optimize Blog Archives

This is another problem with blogger blogs. Archives pages (if they are shown in home page) make problems for search robots. So if you want to get rid of this problem then just follow given steps below: 

Go to Blog's Template >> HTML >> Proceed 

Search for this piece of Code

<a class='post-count-link' expr:href='data:i.url'>

Replace above code with one below:

<a rel="archives" class='post-count-link' expr:href='data:i.url'>

Save template and that's all done about Archives.

6. Enable Meta Description & Post Search Description

Now with new blogger interface, we can write a description for our blog home page and for every single post as well. But first of all we will have to enable this option in new blogger interface. So to do this quickly go to your Blog's Setting >> Search Preferences >> Meta Tags >> Enable >> Yes and write maximum of 150 letters meta description for your blog and save it.

Don't Miss: What are Meta Tags in Urdu

Now below the page find custom robots header tags. and enable it with this setting showing in picture below: 

Save Changes and that's all for meta description tags. By enabling this option you will be able to write meta description for each of your new post. This is called search meta description. Having enabled this option you will see a small box named [search description] next to every new post side bar, so you can write 130 to 150 characters unique search description for every individual post. This should be unique from the post title.

7. Change the Static Meta Description

In Blogger new interface, you can see some new added SEO options including dynamic meta description for single posts and blog description. But Blogger all templates have the old static meta description code. So to make things correct we need to change the old code with the new one. Follow given steps to do this:

1. Go to Blog's Template >> HTML >> Proceed
2. Just below the <head> tag insert below code

<b:if cond='data:blog.metaDescription != &quot;&quot;'> 

<meta expr:content='data:blog.metaDescription' name='description'/> 

</b:if>

     3.  Save template and that's all for changing meta tags.

8. Add Custom Robot.txt file

This is a bit advance option. Carefully use this option, if you can't use it correctly then don't use it. Because it can destroy your blog's ranking in minutes. However, the correct usage of this option is beneficial for everyone. To add a Custom Robot.txt file to your blog's template just follow given tips:

• Go to Blog's Setting >> Search Preferences >> Below the page find Custom Robot.txt as showing in below image.

• First enable this option and the yes, so the box will appear. Copy below code and paste it in that box.

User-agent: Mediapartners-Google

Disallow: 

User-agent: *

Disallow: /search?q=*

Disallow: /*?updated-max=*

Allow: /

Sitemap: http://www.learnfre.blogspot.com/feeds/posts/default?orderby=updated

Save the changes and must change the sitemap URL with your own blog address. That's all for Custom robot.txt. and finally you have done all the necessary SEO steps for your blog. Now if you did everything perfectly then see the change in visitors. :)